Atelier impopulaire Split is a case-by-case collaborative project. 
It is conceived as a visual dialogue between artists, filmakers and scholars developed into an editorial device splitted in two sides – namely, as a tête-bêche book. For each publication, two fellow artists are invited either to write two original texts, or to rework on unpublished essays focused on the political and aesthetical reflections carried out during the research on Atelier impopulaire. Their publication will follow the split format: that is, a booklet in which two texts meet and multiply their own visions as if they were mirroring themselves, and at whose center lies an iconographic appendix.
 Atelier impopulaire Split #1 consists of an original text by architect and performer Bruce McClure (Know thy Instrument),
 based on a performance given by Hollis Frampton on 30 October 1968 (A Lecture). in this experimental lesson, Frampton recorded Michael Snow’s voice reading the text he wrote, proposing it as an analytic score that undermines and establishes again the limits of the intimate process of image creation. Forty-six years later, Bruce McClure’s essay is a stunning response to A Lecture: written in the same city (New York) where that lecture was performed, the essay starts off with the same theoretical question, but offering an opposite perspective. 

If on the one hand Frampton is an image-maker, on the other hand McClure predicts the destruction of all images.

DIN A5, hardcover
Cordenons “Flora” 350 gr
Offset print
350 copies

Distributed by Atelier Impopulaire and Motto
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